Sonia Rykiel - Rykiel Rebirth

Consumer, Trend & Brand Research | Communication Strategy | Copy Writing

This was part of the AMFI Specialisation program Brand & Identity

Brief: How can the brand Sonia Rykiel be revived to be successful today.

This project was done collaborating with Noemi Tombeur, Sara Lefeber, Amina Quaiser and Natasja Smit.